Seven Ways to Make Money with Video!

The first of three planned volumes, each with a minimum of 7 ideas on how to make money with video, is available at Lulu for download in either ePub, PDF or print. The new publication is part of an ongoing series on marketing and producing video and opportunities in video business for all enthusiasts, from hobbyist to amateur, part-time to full-time professional.

“Seven Ways to Make Money with Video” Book I, offers a closer look into and plenty of information about things the Independent Professional Video Services Provider can do to make money, add to the business bottom line or support a hobby or pastime with funds for new equipment and expenses.

Available in print, “Seven Ways to Make Money with Video” is the fourth in a series of publications focused on opportunities in the video production world that aren’t totally saturated with competition. The publication is also instantly available in downloadable PDF as well as ePUB versions, offering full-color production. Graphics and photos in the print version are in black and white to keep the price low.

Also available in print is the recently released, “Make Money Marketing & Producing Photo Montages: The Complete Guide” an extensive video production resource book with more than 300 pages jammed with everything a video producer needs to know to take advantage of a seriously overlooked service. Many in the professional video services community WILL accept and produce photo montages but reluctantly and usually with fewer options and higher prices, plus restrictions on the number of photos allowed and production length.

Michigan professional video producer Artis White gives “Make Money Marketing & Producing Photo Montages” a 5-star rating. He said this about the book: “This is a GREAT book! Well written and easy to follow.” The book, he says, “...is HUGE, by the way! I have worked WAY too hard on photo montages in the past. I got my hands on the best reference manual I can find ... ‘Make Money Marketing & Producing Photo Montages: The Complete Guide’”

“They Shoot Funerals, Don’t They” the complete guide to marketing and producing funeral videos and memorials has received numerous 5-star ratings and top reviews from professionals in the video industry. This extensive look into an area of the video production industry that RARELY EVER gets the attention of video producers, professional or amateur, is available in PRINT and upon request and confirmation of purchase, buyers also receive a DVD/CD resource set directly from the author.

Those interested in the publication only can save money by purchasing the downloadable ePUB file. DVD/CD resource set not included but the disks can be ordered separately, however.

“They Shoot Funerals, Don’t They” A Complete Guide to Funeral Video Marketing & Production has received FIVE 5-star ratings by reviewers who had nice things to say about a BOOK THEY PURCHASED!

“As someone who reads a wealth of technical and how-to manuals, I must say this has to be the most complete and comprehensive guide I’ve every come across. Such an easy read ... If you are already doing video productions, this book is overflowing with absolutely everything you need (to know) to add funeral and memorial video.”
— Michael Wright

“If you want to start working in the field of funeral services it (“They Shoot Funerals, Don’t They”) has all the information that you need to get started. This book is well worth your investment.”
— Charles Shultz

“This book ... is chock full of tips, real life stories from the author’s experiences, suggestions on marketing, pricing, professional conduct and more. It’s a well-done and thorough book written to mentor the video professional looking to learn more about this area of production. I highly recommend this book!”
— Pamela Dahlgren

Yet ANOTHER business opportunity offered at Lulu is “Video StoryTellers!™ Productions” a complete branding, marketing and business plan/program offering the established professional videographer or someone looking for a unique business opportunity with POWERFUL POTENTIAL for new and exciting business opportunities.

This is particularly appealing to video enthusiasts who LOVE PEOPLE and enjoy helping them tell, preserve and share their unique and often poignant, or funny, or sad or happy stories. These stories, all too often, get lost as the older generations pass on without their powerful human interest stories, experiences and memories being preserved for posterity.

For a very reasonable investment, the Independent Professional Video Services Provider can become an associate for this globally focused business program. See the website at Video StoryTellers!

TWO THINGS to remember: “If you market, you will make it!” © Earl Chessher, and GREAT ideas won’t work unless YOU DO!

Make Money Marketing & Producing Photo Montages: The Complete Guide

Advance publishing sales orders direct to the author are now being accepted for “Make Money Marketing & Producing Photo Montages: The Complete Guide” soon to be available for direct order from Lulu Dot Com.

This new book, companion to previously published, “They Shoot Funerals, Don’t They: Complete Guide to Funeral Video Production & Marketing” has been uploaded to Lulu and is currently being processed.

Orders direct to Lulu can expect fulfillment within the next three weeks. Meanwhile, anyone wanting to save a few bucks and willing to give sales an early push may do so by contacting me directly at echessher at hotmail dot com. You’ll save $30 off the $79.95 retail price, plus shipping, of course. This is a LIMITED TIME OFFER!

Advance orders should ship within 3 weeks, followed by the support resource DVD & CD (currently in production) within two-to-three weeks after your book order ships.

This new book has more than 300 pages chock full of information—everything you need to know! It truly is THE COMPLETE GUIDE to starting, or adding to your current video business operation, a photo-video montage production business—from what equipment you need, to how to market, produce and deliver photo montage videos. It is crammed solid with everything a new videographer, established professional or hobbyist or video enthusiast needs to know to make money in photo montage video production.

Don’t put off a way to save yourself money on a book that should be valued at twice the retail price! E-mail me today at echessher at hotmail dot com and order your advance publication edition for only $49.95 plus $6 S&H. When they’re ready to ship, the resource CD and DVD will go out to all advance, direct-sale, orders on my dime!

Put the information in this book to work for you and your first montage production will more than double the pre-publication sale price!

Also, anyone who purchases this book at the special pre-publication advance sale price can add “They Shoot Funerals, Don’t They” for the low price of $79.95. These items at these prices are NOT available through Lulu. You MUST order directly from Earl Chessher. Keep in mind that, aside from some additional S&H costs, you’re getting BOTH books for a nickel less than the LULU price of “They Shoot Funerals, Don’t They” and even if you DON’T want or need the excellent (GREAT reviews and 5-star ratings from buyers/readers) funeral marketing and production book it will make a GREAT GIFT to give to any friend who is a video enthusiast!

Order today and save! ANY person who takes advantage of this special offer can SWEETEN the deal even further! How? Let ALL your video friends—in the business, hobbyists, enthusiasts or simply the curious—know about this book. For every order received where your referral vouches your name, you will receive “The Complete Guide to Website & Website Video Marketing & Production” or “The Guide to Basic Wedding Video Marketing & Production” or “The Book of Blogs” at HALF the pre-publication sales price! The final series of three in this 5-part series are expected to be available before the end of 2012!

So, ORDER! SAVE! REFER! SAVE MORE!

Remember: If you market, you will make it! © Earl Chessher

Continuous Ink Supply Systems Worth a Look

Continuous Ink Supply Systems: Print More, Save a Lot

A significant number of popular printers in use today have available CISS (Continuous Ink Supply Systems) that can save as much as 90 percent over the cost of replacing 10 or more sets of branded ink cartridges. For any video producer who has a need to print more than one DVD or CD per project the quality can be great and the cost savings beyond belief.

I have installed and used a CISS in my business for several years and while the range of brands and models served “back when” were severely limited, my original system has outlasted the service life of several Epson printers. Fortunately for me the model series was popular enough that I’ve been able to find and purchase used discontinued model printers compatible with my original CISS. Today, however, there’s a much broader selection of printer brands and models with affordable available compatible CISS units.

WHAT’S THE NEED?

On average I will hand-feed a single disk into my current model printer for five-out-of-ten clients, but the rest usually order a half-dozen or more. I often get orders for as many as 50 and my grad night, graduation and performance videos can run into the hundreds. One of the selling points for my smaller orders though is the quality of the case inserts and the on-disk custom graphics. So I wind up printing literally hundreds, if not thousands of CDs or DVDs annually. Notwithstanding the time element for one-off printing, the ink supplies for extended printing projects can run costs into the stratosphere.

Other factors got in the way of production as well before I set up a computer system that could easily multitask, running the graphics files to my printer while I continue with other production work — designing graphics, working in audio or other programs, downloading resources, communicating with clients, answering e-mails, blog comments or forum questions, even editing and digitizing.

I can now do more than one thing at a time and if nothing else, getting up every few minutes to feed in another DVD to my ongoing print job keeps me from being tethered to my single-feed, manual tray print system. It also gets me on my feet enough that circulation problems from long hours at the editing system don’t crop up.

RUNNING OUT OF INK DURING PRODUCTION

What used to cause problems in addition to having a production computer that didn’t easily multitask was waiting until late at night to start a print run then running out of one or more inks in the process. I would be stuck with having to keep additional cartridges and sets on hand then still running out of one color or another depending on the demand for a specific color due to the graphics. This would start a domino effect as each and every other cartridge then ran out. At one time I would have to install another cartridge after one or two more DVDs until all the inks were once again replaced, then the cycle would start all over again as the black cartridge ran dry. Not very productive.

All that, then running out of backup cartridges in the middle of the night. Where are you going to go to find replacement cartridges at that time of the night. Well, depending on where you live there might be a 24-hour Walgreens or other store that carries a limited number of brands and cartridges but you’ll pay full retail for them, upping your costs and eating into your production time, literally wearing you out before you can complete anything more than a run of two or three DVDs.

Thus is the argument for finding a printer brand and model that has an available CISS that works. Make sure the model is popular enough that the CISS provider will also be a dependable go to source for refill ink supplies. Rest assured, however, that your average CISS will outlive the model printer you purchased regardless of brand and that your CISS will likely not work in any other brand or model. What do you do then? You shop for and purchase not only a new printer brand and model but also a new compatible CISS. Or as in my case, I went to eBay where I found a good quality replacement printer in the same brand and model that cost me less in the long run than paying out for a new printer and new CISS.

WHERE TO FIND CISS

A quick search on Google for “continuous ink supply systems” or “bulk ink supply systems” will get you started, identifying resources not only for specific brand and model printers but specialty systems as well. You will also find numerous suppliers for refill inks for most brands. To get you started, however, here are some of what you’ll find during your search.

Inkcontinuous.com has systems for the HP Officejet Pro 8000/8500 series printer using the HP 940 cartridge, regularly priced as high as $300 but currently on sale for a little more than $70. I have to say here, however, that on average most CISS will range from around $80 to about $125. Current available models listed at this site include CISS for HP Officejet Pro K550/K8600 through L7780, using the HP 88 cartridge. Systems are also available for Epson Stylus printer models in the NX series, the Artisan 50, as well as the Artisan 600 through 835 series. In addition you can acquire systems for the Epson R1900, Epson Stylus Photo R280, RX595 and RX680 series and others.

In Canon, while no CISS is listed, the company does sell “refillable” cartridges that make the job of ink replacement easier, cheaper and sometimes cleaner for the iP3600 through MP980 series and Canon Pro 9000.

Inkcontinuous has refill inks for Epson, Canon, HP and Brother. Sale prices start at $8.95 with some regular prices starting as low as about $20. Again, on average, I spend about $60 for a full set of inks for my system.

Shop around to save money and to find a dependable CISS provider and a company that will be able to fulfill your bulk ink resupply needs when you’re ready for more. In many cases, investing in a CISS and a backup set of bulk ink will last you a year or more. It is likely your CISS will even outlast your printer. As I said earlier, mine has. Installation is usually simple and if you don’t hurry the process of installation or refilling ink reservoirs, clean as well.

Another provider of CISS and bulk ink supplies is Cisinks.com where a complete kit and inks for the (in some cases discontinued) printers such as Epson R260, 280, 360, 380 — even the current and popular Artisan 50 series (usually about $100) is currently on sale for about the price of a new printer, but gives you an ink supply closer to 10 full cartridge replacements. The regular price for this CISS runs about $120. A CISS for the Epson R2880 (without the ink) currently sells for less than $70.

Cisinks.com features how to and demonstration videos as well, ensuring that you get your installation right. A lot of other information is provided as well, making this a good site to visit while in the shopping and decision-making process before you buy.

I acquired my original CISS from Denver Disc, formerly Reliant Digital, for about $125 and continue to order my ink refills from them for about $60 plus S&H. My system has outlived an Epson R360 and one Epson Stylus Photo R380 (discontinued) and was recently pressed into continued service with my second R380 found on ebay. A full set of CISS ink refills for my system is equivalent to about 11 full sets of branded cartridges from most retail stores, yet costs less on average than one set of cartridges that can go for as much as $80. That’s a lot of savings. Significant for any operation and especially so for someone who prints hundreds or thousands of disks a year.

Denver Disc apparently no longer sells the once-popular Ink Caddy II system but continues to offer refill inks to serve the needs of customers who originally purchased their CISS product — primarily the Ink Caddy and Ink Caddy II.

During my research it appeared that a select group of models in the Canon, Epson, HP, Brother and Lexmark brands have some kind of available CISS, as well as a few others where “refillable” cartridges are a possible alternative, still providing significant savings over purchasing disposable or more difficult to refill boxed cartridges.

Inksupply.com is another company offering CISS and refillable cartridge options. This company also offers good information regarding its CISS products and what goes into making what they call The Cartridge Eliminator or Continuous Flow System unique or better or maybe they just mention this while others don’t — it’s the chip. There’s something called an Auto Reset Chip that they place in their systems that reset themselves when the printer power is turned off for 10 seconds or longer. “If you turn your printer off daily, you’ll never have to worry about forcing the printer to reset the chips,” they say. Whether unique to Inksupply.com units or not, there’s good information to be found on the website regarding use of their “CFS” units as they apply to various printer brands and even computers and operating systems. This is another good place to conduct your research for the printer and CISS that might be right for your needs, demands, pocketbook and expectations.

A substantial listing for CISS and ink supplies can also be found at Amazon.com by searching for “continuous ink supply systems” at the site. I found systems listed for as low as $50 (new) for the Artisan 50, and even less for various HP and Brother models. Don’t forget eBay, where great prices, though sometimes possible more risky purchases (check seller ratings or reviews before buying this way) can be found daily for various models and supplies for their CISS units.

There’s a boatload of sources including continuousinksupplysystem.com, continuous-ink-systems.co.uk, inksystem.org cisinks.com, inkcontinuous.com, macroenter.com and outac.com. Take a look at the supertobuy.com site under “continuous ink system with ink. Do your research, then make your choice and save time and money using a CISS that fits your needs.

A continuous ink supply system for some might be serious over-kill and if you’re looking for such systems for your bulk burning/production systems you might be out of luck. In my research efforts I couldn’t determine that any were available for systems like the Bravo series, Primera or even the popular single disk spin printer Dymo DiscPainter (recently discontinued).

For any video producer who prints and delivers his/her own products for others using a CISS will result in substantial savings of time and money over the lifetime of the printer and most continuous ink supply systems.

Remember: If you market, you will make it! © 2012 Earl Chessher

DVD Duplicator Copy Protection No Good

You’re an independent video producer and businessperson and you want to do something about all those pirated copies of your DVD productions, suspected or confirmed, that clients are creating, distributing, even selling, cutting into your profits. Is there an effective, affordable protection scheme available to prevent people from ripping you off?

The short answer is NO.

THE REALITY OF COPY PROTECTION FAILURE

The reality is two-fold:

1.) The resources, tools and information for cracking copy protection for just about any DVD, at any level, for any commercial or independent production is out there. Two trusted associates, one relatively amateur but dedicated, the other technically very knowledgeable, were able to crack the copy protection scheme used by my recently-purchased DVD duplicator in no time.

More on that later in this article.

2.) Those who know how, often do break and copy at will, those who don’t probably will not. Copy protection at any level keeps honest people honest. Otherwise, don’t count on it.

Another “reality” if you will, when it comes to the independent producer considering investing in a DVD duplicator with copy protection, is that runs of less than 100 are simply not worth the investment premium even if copy protection did work.

WHAT I BOUGHT AND WHY

I purchased a Spartan Fortress DVD duplicator tower from Super Media Store dot com at a significantly higher premium (price) than I would have otherwise.

I spent an additional $25 for a USB 2.0 connection. The 1-to-5 duplicator has 20x units and uses DiscLock Technology/SATA and comes with a 250GB hard drive. My total purchase price was $1,004.

The same store sells any number of models, economy and premium, and without copy protection, software or hardware variety, of manually operated CD/DVD duplicators starting as low as $211 (prices current as of December, 2011) for a 3-to-1 economy unit and less than $340 for a premium 4-to-1 system with a 250GB hard drive. As far as I can tell economy comes without a hard drive, premium will include a hard drive ranging in capacity from 250GB to 500GB.

For shear duplication volume you could purchase an 11-to-1 economy line duplicator for under $500; an 11-to-1 premium line duplicator for $815. A 5-to-1 premium duplicator? $480. Yes, less than half the price I paid, making the premium for copy protection that offers no real protection rather high.

Essentially I knew this going in but still wanted a means to keep the honest people honest. To that extent I’ll likely succeed. Would I purchase the Spartan Fortress duplicator with hardware copy protection, or even a unit with a software scheme and the requisite key purchases I’d have to make from time-to-time? No. Not for that much of a price difference. I’d rather have acquired volume in my duplication for a similar price, offering me 11-at-a-time copies, than essentially useless and ineffective copy protection.

So, why did I do it? The answer is complicated.

My theory is that some of the people to whom I sell video are honest enough that if they first attempt to duplicate one of my DVDs in their home computer, and there’s a hiccough, they’ll stop trying and order additional copies from me.

This is provided my copies are reasonably priced and the packaging is of professional quality. That means the graphics, inserts, cases and production all present a sense of quality, as opposed to hand-written labeling on silver DVDs.

AS WIKIPEDIA EXPLAINS IT

“CD/DVD copy protection is a blanket term for various methods of copy protection for CDs and DVDs. Such methods include DRM (digital rights management), CD-checks, Dummy Files, illegal tables of contents, over-sizing or over-burning the CD, physical errors, and bad sectors. Many protection schemes rely on breaking compliance with CD and DVD standards, leading to playback problems on some devices.

Protection schemes rely on distinctive features that:

• can be applied to a medium during the manufacturing process, so that a protected medium is distinguishable from an unprotected one.

• cannot be faked, copied, or retroactively applied to an unprotected medium using typical hardware and software.”

“I’ve read an increasing number of stories (on the Internet) indicating that, in an attempt to discourage the continued spread of these (copy protection cracking) tools, that websites containing discussion and how-to articles on how to defeat DRM on various media, including new tools to duplicate Blu-ray media, are being attacked and some even shut down. This really hasn’t stopped things, and the tools and information is all still very much out there,” one researcher told me.

So, for free or for an investment of as much as $150, maybe more, there are tools available to any individual who wants to get past my duplicator’s copy protection scheme, or any other on the market today for that matter. How then, can I, or you, justify spending as much as twice the money for a duplicator that claims to have copy protection, software and key, or hardware but doesn’t really work?

The bottom line is we can’t but there is, I believe, an argument for having something that attempts to protect our productions from being pirated. And there’s a few arguments for using whatever means at our disposal in an attempt to discourage the outright practice of ripping us off by denying potential copy sales.

AM I JUST TRYING TO JUSTIFY THE EXPENDITURE?

Consciously I’m not, but I’m also sure, to some degree, I might be sorry for not taking my research a bit further before jumping in and making the purchase. For one, instead of asking some general questions of a couple of producers whom I know are duplicating in large numbers for distribution — major band and cheerleading competition events with on-site sales in the thousands, for example — I should have inquired of several others. I should have attempted to get a broader representation over a field of professionals who have average duplication runs of 10 or less, as well as those doing hundreds, if not thousands.

The initial responses I received were that though systems like the one I purchased are not a guaranteed protection against duplication, by informing their customers the DVDs were copy protected, they observed an increase in sales compared to prior programs.

In fact, one guy who has a major success story working in the area of mass on-site production of DVDs during major competition events told me it was totally worthwhile to pay the premium.

I really should have asked for serious numbers and considered the varied factors that might or not effect that outcome. For example: spontaneous on-site sales based on notification that DVDs are copy protected might work for a season or two, until people purchasing them realize after trying to crack them that there’s no effective protection. Then sales might start dropping. Again.

Bottom line is I don’t think spending $500 or more for copy protection that is absolutely unreliable as a deterrent is a good decision economically. On the other hand, now that I’ve done it, I have to say that I’ve noticed a slight increase in orders of 3-to-5 copies of montage, memorial and funeral video productions. No difference at all in sales from work once, sell many events such as school plays, choral performances, dance recitals or other such events averaging 100 units or so.

WHAT DID MY COPY PROTECTION CRACKERS DO?

The first experiments were conducted by a guy who collects movies, “every movie DVD I get my hands on,” as a hobby. He is a serious collector but has limited technical skills.

I sent each of my researchers three DVDs: a funeral of more than one hour in length; a retirement montage and production of about 45 minutes; and a 15-minute high school graduating senior montage video. All were created from a master DVD dash-R generated in my Mac, then burned to blanks using the Spartan Fortress with the hardware copy protection engaged.

NOTE: With the model I bought, and as I understand it virtually all other hardware-based copy protection DVD duplication towers, you cannot utilize the copy protection using the system’s built-in hard drive. There’s other restrictions as well, so the ONLY way is to duplicate from your original DVD dash-R master.

The amateur tried a couple of PC and one Mac desktop systems but could get none of them to recognize any of the test DVDs. Only when using a fourth, laptop, unit were any of the three recognized, but after that and utilizing a paid commercial copy-breaking software all three were duplicated in a matter of minutes.

The tech researcher had “no problems”, using freeware, creating duplicates of all three DVDs: less than two minutes for the shortest one and a little over six minutes for the longest. My researcher went further, attacking them on both a Mac unit and a PC, using different software with similar results.

When the tech savvy researcher first opened the files nothing showed in the file system to indicate a copy protection was even applied. “I looked for files not part of the standard DVD ROM UDF specification. I found nothing,” the report stated.

After verifying with me that the DVDs sent had actually been recorded using the Spartan Fortress copy protection engaged, another look was taken at the files.

By simply copying the DVDs to a folder on the Mac hard drive it was discovered that “there appears something special about how the DVDs are written that causes the computer to go into wait state and the OS to choke.” The PC test using Windows XP failed in that a direct copy could not be created to hard drive.

It was discovered that the duplicator writes an unneeded file to the Video_TS folder of the DVDs.

This simple protection scheme did prevent my other DVD duplicator, a 3-to-1 duplicator I purchased several years ago for $1,000. from recognizing or duplicating the protected DVD. My tech researcher says this file appears, to the duplicator or computer attempting a straight duplication, to be corrupted and cannot be copied, forcing an error.

IN THE FINAL ANALYSIS

Anyone with limited knowledge of the available tools for cracking copy protection and attempting to duplicate a DVD created using the Spartan Fortress, and I would presume any other similar system, on either a computer, Mac or PC, or any available duplicator, will be discouraged from doing so.

Anyone with any degree of knowledge or experience, Internet savvy and having one or more available free or commercial cracking programs can figure it out fairly quickly, bypass the problem, create a copy on their hard drive and generate a new master DVD that can then be duplicated at will.

What 10-year-old do you know doesn’t have that ability, given access to a computer and the Internet? On the other hand.

If you’re generating less than 100 copies of anything you simply cannot justify the cost for copy protection that isn’t effective, and if you’re going to be distributing thousands of copies you don’t need a manually operated DVD duplicator anyway. You’ll outsource any major commercial duplication needs.

© 2011, Earl Chessher

Coupon for 25 Percent Off Funeral Resource Guide

Lulu dot com is currently offering a 25 percent off coupon code good for maximum savings of $50 off any of my publications. The offer is good through December 14, 2001, offering significant savings off the Funeral Video Marketing and Production Resource Book:

“They Shoot Funerals, Don’t They: Complete Guide to Funeral Video Production & Marketing”

Simply go to Lulu and register for a free account, if you don’t have one already, and enter coupon code BUYMYBOOK305 at checkout. According to the Lulu promotion guide for discount coupon application you may use the code at checkout, but you can only use the code once per account and it cannot be combined with any other coupon codes.

They Shoot Funerals, Don’t They will be featured in the classified word ad section of Videomaker magazine beginning with the January 2012 issue and continuing through the March 2012 issue, but the current Lulu coupon code discount is a good chance enjoy significant savings off the regular publication price. The January Videomaker magazine issue is slated for release sometime in December, 2011.

After purchasing your book, send an e-mail notification to echessher@hotmail.com providing proof of purchase and mailing information to receive the accompanying DVD/CD resource disks at no additional charge.

Slated for publication between the end of December and first quarter of 2012 are new resource books in an ongoing series, including:

• The Complete Guide to Montage Marketing and Production

• The Basic Guide to Wedding Video Marketing and Production

• The Complete Guide to Website Video Marketing and Production for Small Businesses

• The Book of Blogs, featuring updated and revised articles from E.C. Come, E.C. Go since 2004

More than 20 years experience in marketing, publishing and video production support this series of resource publications, backed by accompanying DVD/CD resource disks and my philosophy that marketing sizzle should also include the STEAK! You’ll get a lot more than kisses and promises as each publication will offer solid information, practical real-life experience backed by more than just theory.

Also, coming soon to the blog is ... FINALLY ... the REAL information behind DVD duplication towers offering hardware-based copy protection. Are they really worth the extra premium? Can you depend on this kind of system to help boost client copy sales?

And another upcoming blog will focus on CISS (Constant Ink Supply Systems) or bulk ink systems for today’s available printer models.

Remember! If you market you will make it! © 2011 Earl Chessher

Create I.D. Tags to Smooth the Way

In her recent and most excellent post on the Videomaker forums, magazine editor Jennifer O’Rourke started an active series focused on “Your First Amendment Rights as a Citizen Journalist” and as such things will do the post took a life of its own, drifting on- and off-topic but essentially offering up some interesting comments, advice and stories. It continues.

“We decided to create this Legal Issues forums page because many video producers are discussing legalities like copyright and fair use, as well as access.” she wrote, noting, “There are encounters with public officials that can get you arrested.” This was O’Rourke’s opening paragraph. See the complete post and responses at the link above. And, while you’re at it, this is a great forums site to join and participate.

In the process of this series of posts active forum member and fellow independent professional video services provider Charles Shultz, Missouri, C Shultz Media, also Video StoryTellers!™ associate, suggested I post or offer an example of my video producer I.D. card, where I got it and positing it “Might be a good idea to have one.” I referred to having one during a somewhat stressful moment with local officials.

Here’s a trumped up sample I’ve often used as a template for developing I.D. cards specific to the program, project or public event in which I’m involved. I created mine using Photoshop and will often use a different image depending on the type of situation I’m in.

For example, awhile back, when my associate and I were working with the California State University at Dominguez Hills we needed photo I.D. that would allow us access to various areas of the campus and ongoing activities related to the project event. While the campus official involved with the project graciously provided for parking, we worked up an I.D. similar to the sample here and it was deemed to be acceptable for the purpose. That one had me in a suit, no sunglasses.

All this might seem to be a bit elementary but sometimes we don’t think about using something as simple as a handmade I.D. card to help smooth the way around things. I’m sure I’ve often been able to move about a bit more freely during even public events because I took the time to put something together. I’ve created these for high school grad night events, church bazaars, homecoming activities and various youth sports groups that have allowed me to produce their games. Much better if they’re “authorized” but they don’t always have to necessarily be sanctioned, so to speak. Use your best judgement based on the circumstances.

TYPES AND STYLES AND WHERE TO FIND THEM

Probably the most common I.D. card carriers are those clipped to a lanyard and hung around your neck. They’re probably also the cheapest method. I’ll provide sources for purchasing bulk but you can obtain smaller minimums at most any office supply center or sports shop. This usually involved two pieces: the lanyard (many types and styles) and the pouch, sleeve or case.

Here’s what a lanyard looks like. I find the flat and somewhat wider ones to be the most comfortable but you can get them in virtually any width. They also come in various braided, flat and rope; beaded chain, string, chord, cable and nylon.

They also come with an assortment of styles of clips and attachments from rings, to alligator clips, clamps to snaps. Take your pick. And, of course, they’re available in a multitude of colors, with or without branding or customized logos, slogans or website URL's ... my personal favorite when I decide to purchase a bunch of branded ones. I can see this useful in some way for marketing.

Many of the available pouch or protector styles allow for multiple ways of using your I.D. card. The most common includes holes or punch outs for chain-style (think dog tag chains, or the old style bathtub stopper chains), a slot to attach the lanyard clip and even die cuts that allow for insertion of safety pin-like connectors that leave nice holes in your shirts or stick you.

There are also reel-type holders that can be pulled out from their case, then allowed to rewind back in leaving your I.D. dangling from your belt. (think of those round, often silver-colored, devices security, maintenance and janitorial services employees often wear with a bunch of keys) And there’re temporary stick-on style I.D. card holders, molded rigid frames and magnetic ones where you peel the two strips apart and place one inside your shirt pocket or fabric while the strip attached to the back of the I.D. card holder magnetically clings to it from the outside.

If you’re not particularly fond of hanging stuff around your neck or putting holes in your shirts and blouses, there’re also elastic armband-style I.D. card holders.

Pictured below are probably the three most common: clip gripper, pinned and armband holder.

If you want to check out the possibilities or think you might sometime need more than a few, for a crew or special event calling for a bunch of guys representing your operation, shooting video or not, there’s plenty.

CHECK OUT THESE PLACES

for some interesting choices, prices and combinations. Lanyard Supply is a cluttered mess but has a lot of stuff to look at and I.D. Card Group is a bit more pleasing to browse. You can find cheap lanyards starting at $25 for bundles of 100; basic badge holders starting at $23 for 100.

Check out USA Lanyards, Alpha Card, I.D. Wholesaler, Lanyards Now, West Coast Lanyards and Custom Lanyards 4 All, to see more of the same but get a better idea of the range of options and pricing. There’s also ebay and Amazon. So there you are, with information on how to make, acquire and utilize I.D. cards to help you move along with the crowd at most any event.

ANOTHER POST COMING SOON!

Find out about The Book of Blogs, coming soon on E.C. Come, E.C. Go.

Remember: If you market, you will make it! © 2000-2011 Earl Chessher

DVD Burners, Copy Protection, Inks Part II

Well, three months is a bit of a wait, I agree, but hey like you guys I’ve been busy surviving, marketing, working and taking care of business. Well, yeah, this blog is part of all that and that’s why I’ve not totally abandoned it. Nor will I ever. For as long as I live and function there will be an E.C. Come, E.C. Go blog on marketing and producing video.

First things first, however, so I want to wrap up or at least deliver on the promise of Part II, of “Burners with Copy Protection & Printing Secrets” then later you can scroll back up and read about where E.C. Come, E.C. Go is going in the near future and why it makes sense, or should, for me to offer the complete series, in publication since 2004, in a published book as well as downloadable PDF and eventually an eBook format. I plan to post that sometime in the next few days.

A recent response to one of the posts on a Videomaker Forums venue generated a valid request from fellow video producer, Charles Schultz, Missouri. Charles’ question is a simple one and I thought it might be fun to respond with information and illustrations in a blog here. More on all that later.

In Part I, published July 3, 2011, I noted that regardless of opinions positive and negative about using a DVD burner tower that provides copy protection (effective or not based on fact or opinion) I was going to find out by purchasing one. It took me a bit longer than I intended to make the purchase, but I did, from Super Media Store. Sadly, I’m still waiting for test results from an IT friend I know and trust who promises “great delight” in telling me “how many seconds it takes me to break it” — what would I do without my friends, right?

FIRST LET ME TELL YOU THIS ...

Manual feed DVD duplication towers for standard DVD duplication for 1-to-1 (you really need something more, trust me) start at $150 depending on source, hardware, etc. They can run much higher but let’s say you CAN get something that works well enough for that starting price. Do a search on Google.

I’ve made it for several years with my old Reliant Digital 3-up manual unit, including Pioneer burners and a hard drive, diagnostic programs and more but that unit is growing long in the tooth though it still does an outstanding job and I did spend close to a thousand for it. The RD people are now called Denver Disc and they still offer GREAT customer service and quality products. Ironically, I could have purchased a 4-up unit from them now that offers copy protection for about the same price ... currently at $995. On the other hand is is software-based copyright and compatible with Windows XP or Vista PC. I use a Mac and I didn’t want to “go there” with software copy protection, licensing fees or no.

Anyone having a need to burn/duplicate more than one copy of a DVD (most of us, probably) however can acquire a basic manual tower system for a low investment. In fact, there are 9-up units out there priced at well south of $500. Check out Super Media Store, ebay and Amazon as well as Media Supply, Pro Duplicator, American Musical, Meritline and a host of others. Again, do a search on Google. The field is HUGE!

You’ll spend significantly MORE when you add copy protection, software or hardware or “otherware” based. My unit from Super Media Store is a 5-up Spartan Fortress, balancing between budget and production needs, and ran me $979 ... at the time it was the best buy I could find in a non-software, no license or key required, copy protection system.

This system has other benefits including auto-start recording, options to record different types of DVD and CD media blanks, with or without copy protection written onto the duplicates and a hard drive for storing various projects. In my research most of these type of duplicators ONLY provide their copy protection when duplicating from DVD-R master to DVD-R blank. Duplicating from other formats or from the hard drive negates copy protection being included on the resulting DVDs.

So, I balanced the trade-offs, costs, budget, etc. and WANTING copy protection to whatever extent it might prove effective (keeping “honest” people honest, for example) I went with it. I’d also interviewed others in the industry who I knew were using copy protection either way ... software of hardware. For the most part these professionals posed no regrets and all cited an uptick in sales over previously non-protected duplication DVD productions.

BOTTOM LINE IS

I went with the non-software based units because I didn’t want to have to be concerned with the ongoing expense of licensing and key purchases, nor did I want to contend with decisions based on my computer platform. The vast majority of the software-based copyright schemes with licensing or otherwise is PC-based. Nothing wrong with that but I use a Macintosh and simply do not see going to another platform ... good, bad or ugly.

These fees can range from per project to per DVD. They can require purchasing 50 or more at a time and rarely offer an emergency purchase of one (to get the job done that you’re right in the middle of before remembering you need to acquire more licenses) ... that sucks.

And, given time, overall effectiveness of the protection being equal, I will spend as much for ongoing licensing regardless of what I might have saved up front by purchasing such a unit, as my unit cost. On that basis, if it lasts half as long as my old reliable Reliant, I’ll do better than break even. Not to mention the possible 2-to-25 percent uptick in DVD sales due to keeping honest people ... well, you know.

MY ADVICE IS TO BUY

your duplicator tower, once you’ve justified and established a real need for one (with or without copy protection, depending on the volume of sales you now generate or expect to generate in the near future, from a known dealer. Don’t dabble with weird places on the web whose creds you cannot confirm or establish.

This by no means will restrict your choices as there are a number of places such as and similar to the ones I’ve already mentioned where you can either obtain references from people you know, resources you trust, or already have an ongoing personal/business relationship with over the years.

I’VE ENJOYED DEBATE

with folks on the various forums who insist I’m mistaken about the range of speeds to record (I suggest 8X or less, plenty fast enough and safer than rushing it with today’s higher speed rated blanks, regardless of the equipment used); and also insist that I’m being ultra narrow minded when I say that nose grease and fingerprints, skin oils and other substances take away from the appearance of those glossy or semi-glossy surfaces.

In addition to practical experience from years of duplicating and printing on all sorts of stock, I’m personally and knowledgeably aware that the glossy finish blanks and even the waterproof blanks, while they might be great in defense against moisture damage with inkjet systems, do not look that great after a bit of handling. And, contrary to others’ findings, MY findings are these oily residues, fingerprints and nose grease occurrences DO NOT simply wipe off with a damp cloth. That’s my story and I’m sticking to it. You’re mileage and/or preferences may vary.

While there are certainly people and those other wonderful creatures between the ages of two and 18 who mishandle, toss, grab both sides of or otherwise abuse DVDs and CDs by leaving them out to collect dust, wiping them off with t-shirts or GASP! paper towels, storing them on dashboards, window sills and anywhere else the sun shines, there’s the rest of us.

Those who keep them in cases when not in use. Handle them by the edges. Prefer to not leave them in the player tray. Keep them safe from sun, moisture and baby fingers. These people do not suffer the damages experienced by spills, sweaty glasses or hands, or play them outside in the rain. Therefore, my hundreds of clients through the years have rarely contacted me for copies due to damage of the graphics. They also don’t have to deal with unsightly smears and fingerprints that glossy surface and waterproof DVDs quickly accumulate.

PRINT FIRST OR BURN FIRST

stems from some of the same thought processes as do matte or glossy finish. Again, mileage may vary, but for me I prefer to burn, then print unless I’ve printed my blanks early enough to give them sufficient drying time ... 24 hours usually works, but sometimes depending on the humidity, it could take twice that or more.

It’s not a question of if but when you’ll begin to notice weird little striations, actually tiny cracks that radiate outward from the center hub area where centrifugal force and motion have caused problems with your pretty graphics. And even though others claim, practical experience based or theory based, that the fast drying glossy and waterproof finishes eliminate this problem, my personal experience (hands on, not theory) has been otherwise.

Trust me, it’s safer to print any type of stock after burning but also acceptable if you give your printed stock sufficient time to thoroughly dry.

FINALLY, THE BRANDS THAT IMPRESSED ME

in DVD/CD duplicator towers with copy protection include the Fort Knox by Applied Magic; Systor systems Disc Master series; Pro Duplicator systems; Denver Disc mentioned previously; and also a system from the makers of the original Casablanca standalone editor, from Gary McNally of McNally Productions, McNally’s Plug and Play. Gary carries not only the Spartan Fortress but other units that require the software licensing.

TO SUM IT UP

The jury’s still out on just how effective copy protection is on the system I acquired. As soon as that report comes in from my IT friend, there’ll be a blog article with all the details. He’s promised me a thorough report.

Burn slow and burn first, print last. In most cases this is the safest way to ensure fewer print problems or client issues. Stay with Verbatim, JVC's Taiyo Yuden, Disc Makers brand. For the record, JVC/Taiyo Yuden is rated number one on many forums, blogs and columns offering opinions on the best DVD stock and Super Media Store, mentioned previously, is named as one of the best low cost resources for purchasing this product.

WATCH FOR MY BLOG ON

Constant Ink Supply Systems, CISS, coming soon. I will provide relative current information on printer brands that use them and resources for the systems as well as the printers they serve. On average, a printer using a CISS will cost you about $125 initially, with costs of $70, given or take for replacement ink of good quality. The supplies generally equals 10-to-11 full 6-cartridge refills for printers like some of the Epson series. Do the math.

Meanwhile, I’ve got a couple other blogs to write tonight so remember: If you market, you will make it! © 2000-2011 Earl Chessher